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唯品会2019企业社会责任报告

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2019年,中国人均GDP首次突破1万美元,消费升级带动了新零售业态的快速迭代。这一年里,唯品会持续优化商业模式,总订单量达到5.66亿单,会员突破3.4亿,收购杉杉商业集团,加速布局线上线下一体化的全渠道特卖零售模式。在这个因变而生的时代,唯品会从未改变“传承品质生活,提升幸福体验”的使命与初心,持续推动创新与变革,为消费者、合作伙伴与社会创造更大价值。

As 2019 initially witnessed more than USD 10,000 of per capita GDP in China, consumption upgrade spurs rapid iteration of new retailing industry. In this year, Vipshop constantly optimized business models, achieving 566 million orders and over 340 million members. We also acquired Shan Shan Commercial Group to accelerate our online-offline integrated all-channel flash sale platform. Keeping our mission and original aspiration of “improving quality of life and enhancing experience of happiness” at this ever-changing age, Vipshop devotes to driving innovation and transformation to create greater value for consumers, partners and the society.


携手同心,驱散疫情阴霾

Combat the Pandemic All Together

2020年,突如其来的新冠疫情不仅给公共健康带来威胁,对经济发展也带来挑战。在这个严峻时刻,唯品会与抗疫人员、品牌伙伴以及员工一起,第一时间开展多元化支持行动,助力抗击疫情。1月27日,唯品会捐赠2000万元,用以支持湖北地区抗击疫情。除了现金捐赠,针对抗疫一线缺乏相关医疗设备与物资的问题,唯品会联手合作伙伴高效地采购了100台呼吸机和55台制氧机,精准捐赠到亟需医疗设备的湖北地区抗疫一线。同时,唯品会发挥平台优势,从全球采集包括口罩、消毒用品等抗疫物资上架,助力公众个人防护,保障民生产品供应。针对受疫情影响的合作品牌商,唯品会推出了五大扶持措施并提供3亿元现金销售补贴,共渡难关,助力疫后经济复苏。

In 2020, the emergent Covid-19 pandemic not only threatens public health but also challenges economic development. Facing this harsh situation, Vipshop made immediate actions to offer various supports and combat the pandemic together with medical staff, brand partners and our employees. To assist Hubei in fighting against the pandemic and precisely fulfil the urgent needs of medical equipment, Vipshop donated RMB 20 million on January 27 and timely purchased 100 respirators and 55 oxygenerators together with partners. Furthermore, we took full advantages of our platform strength to globally collect masks, sterilization supplies and other anti-pandemic products to protect individual health and ensure sufficient livelihood goods. We also carried out five supporting measures to brand partners and offered RMB 300 million sales subsidies to help them get over the tough time and boost economic recovery.


绿色发展,守护绿水青山

Protect the Green Earth

人类与自然是命运共同体。面对日益加剧的全球气候危机,唯品会坚持走绿色发展的道路,将绿色发展理念贯穿到办公、仓储、包装、运输等各个环节,持续减少运营过程的碳足迹。2019年,唯品会在绿色物流建设方面成果显著。通过物流园区光伏发电,我们减少碳排放30385吨;通过采用创新环保材料与优化包装设计,我们减少了72.5%的纸质包装材料消耗量。2019年DJSI评估显示,唯品会在“包装”议题上首次获得全球零售行业最佳。

Human beings link closely with the nature. As the global climate crisis deteriorates, Vipshop adheres to green development throughout the whole process of office work, warehousing, packaging and transportation, so as to keep reducing carbon footprints in operations. In 2019, Vipshop made remarkable achievements in green logistics construction, including 30,385 tons of carbon emission reduced by photovoltaic power generation in logistics hubs, and 72.5% drop of paper packaging materials by adoption of innovative environmental-friendly materials and optimization of package design. As a result, results of 2019 DJSI shown that Vipshop took the first place in the global retail industry in terms of “packaging”.


造浪共进,成就可持续职场

Create a Sustainable Workplace

互联网是后浪迭出的行业,高素质的员工是企业持续发展与提升竞争力的关键。唯品会根据战略发展需要与员工特点制定了人力资源发展策略,通过构建完善的培训体系、规划公平而富有激励性的职业发展通道、营造多元共融的职场氛围与人性化的福利制度,持续提升员工职业能力,激发创新协作,构建一个前浪后浪携手共赢、自我驱动成就未来的大家庭。

In the ceaselessly evolving Internet world, high-quality employees are crucial to sustainable development and competitiveness of organizations. In line with strategic development and our employees’ characteristics, we have formed HR development strategies covering sound training systems, fair and incentive career roadmaps, diversified and harmonious workplace and human-oriented welfare mechanism, which can improve the employees’ professional abilities, inspire innovation and collaboration, and achieve a united win-win and self-improvement family striding toward a bright future.


唯爱赋能,共建和谐社区

Build a Harmonious Community

唯品会把参与社会公益视为企业公民的应有之义。多元平等、持续赋能是唯品会公益的核心理念。在实践过程中,唯品会持续关注青少年发展、女性赋能以及精准扶贫三大社会议题,以战略慈善视角不断推动公益模式迭代,最大限度发挥自身优势提升公益项目的社会效能。截至2019年底,唯品会累计投入公益资金超过2亿元。

Vipshop regards charity as the basic responsibility of a corporate citizen. Our charity work stresses on diversity, equality and empowerment. Keeping eyes on youth development, women empowerment and targeted poverty alleviation in tour practice, we constantly iterate over charity models from a strategic perspective in order to realize social effectiveness of charity programs in full swing. As of the end of 2019, we have invested over RMB 200 million in charity.


2020年是扶贫攻坚的决胜之年。唯品会积极响应党和国家的号召,持续通过唯品会公益助学开展教育扶贫,累计帮扶超过39700名贫困学子;通过“唯爱工坊”与“唯爱助农”开展电商扶贫,深入对接全国76个贫困县,捐建11家“唯爱·妈妈制造非遗手工艺合作社”,举办农产品展销38次,累计为超过6000名贫困地区群众带来过千万收入。

2020 is a decisive year for the success of poverty alleviation. Responding to the call of Chinese government, Vipshop Education Sponsorship has taken active movements to assist poverty alleviation through education which benefits over 39,700 needy students; VIP Love Workshop and VIP Love Aid for Agriculture supported 76 poverty-stricken counties with e-commerce business. With our help, 11 VIP Mothers Artisan Cooperatives were constructed, 38 exhibits of agricultural products were hold, and over 6000 poverty-stricken people earned more than RMB 10 million income.


未来已至,初心不改。在这个价值共创的时代,唯品会愿与你在一起,以责任为本,以创新为翼,共同开拓未来的无限可能,为社会创造更大价值。

Inheriting our original aspiration to the future, Vipshop will join in hands with you to fulfill our responsibilities armed with creativity and explore all future potentials, making greater contribution to our society.


唯品会2019企业社会责任报告

VIPSHOP CSR Report 2019

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